This 4-week program is for entrepreneurs who want to learn how to pinpoint your brand voice, use market research to fine-tune your target audience, align your brand strategy to your business goals, and design simple marketing campaigns you can leverage again and again.
What to expect in this program:
FOUR one-on-one discussions about the needs and goals your business has right now.
FOUR weeks of focused, small-group deep dives on the branding and marketing best practices that will save you ad dollars, the energy of forcing yourself to become a TikToker, and countless hours playing graphic designer in Canva.
FOREVER access to a private Facebook community where you can bounce ideas, compare notes, and share wins with fellow bootcamp participants, present and past.
INSTANT access to our FREE Startup Credibility Checklist to help you launch a brand new business or make your existing one(s) even more legit.
20% off a Do-for-you Brand Kit design service, now through December 31, 2024.
Program Agenda:
Week 1 - Branding for the Business:
Aligning identity and tactics to key objectives
Week 2 - Precision Targeting:
Refining your audience and customer avatar(s)
Week 3 - The Voice:
Setting guidelines for consistent and relevant messaging
Week 4 - Marketing Roadmap:
Crafting a revolving plan for visibility and communications
Program Cost: $387*
*You may be eligible for scholarship, based on financial need.
Professional Development
Skills training to empower your enterprise:
Is it difficult to explain exactly what you do in a succinct way?
Are you spending too much on "one-off" marketing?
Are not-so-good impressions costing you brand loyalty?
Let us help you prepare for the next level.
Between Branding and Marketing (Virtual)
A webinar for entrepreneurs who want to save ad dollars and set attainable goals as they grow and market their businesses.
Are you ready to engage your customers in a consistent and credible way? In this FREE 1-hour virtual event you'll learn how to distinguish between brand, branding, and marketing to save time and money when trying to reach your audience and set realistic goals when converting online engagement to tangible sales. By the end of this course, you will be able to fine-tune your promise, align your messaging, and craft a personal brand statement to use for in-person networking where taglines and catchphrases aren't quite enough for meaningful connections.
Join us and discover the power Between Branding and Marketing!
Wednesday, April 3, 2024 | 12:00 pm - 1:00 pm
Between Branding and Marketing (Live)
An in-person session to help entrepreneurs, solopreneurs, and career professionals understand how to communicate who they are and what they do in a credible, and concise way.
Whether it's for networking, for talking to clients, or for communicating with teams, having a go-to for "tell me about yourself" is never a bad idea.
In this 1-hour class participants will learn how to distinguish between brand, branding, and marketing, and craft a personal brand statement to help quickly and clearly share their top skills, passions, and most of all, the value of their business, service, or even their collaboration when building new relationships and strengthening existing partnerships.
Join the likes of the 2024 VIA Connects Conference and the Brunswick Job Corps and invite us to share the power Between Branding and Marketing with your group!
Brand Builder Bootcamp
Join us for this exciting 4-week virtual event where you'll learn how to pinpoint your brand voice, use market research to fine-tune your target audience, align your brand strategy to your business goals, and design simple marketing campaigns you can leverage again and again!
Here's a quick overview of what participation in the Brand Builder Bootcamp means for you:
FOUR one-on-one discussions about the needs and goals your business has now.
FOUR weeks of focused, small-group deep dives on the branding and marketing best practices that will save you ad dollars, the energy of forcing yourself to become a TikToker, and countless hours playing graphic designer in Canva.
FOREVER access to a private Facebook community where you can bounce ideas, compare notes, and share wins with bootcamp participants, present and past.
INSTANT access to our FREE Startup Credibility Checklist to help you launch a brand new business or make your existing one(s) even more legit.
20% off a Brand Kit design service, now through December 31, 2024.
Note: The program cost is $387 which covers 4 hours of one-on-one consultative coaching with free access to the small-group sessions and Facebook community. | If invited to participate in the Brand Builder Bootcamp, you you may be eligible for a scholarship based on financial-need.
To qualify for Brand Builder Bootcamp, participants must:
Read this description in full AND apply to participate here.
Have legally registered or incorporated their businesses before May 1, 2023.
Commit to attending all 4 weeks of the program: this group will meet in virtually on Friday afternoons from 12:30pm-2:00pm.
Commit to attending all 4 one-one-one coaching sessions: online scheduling will be available once week 1 of the workshop begins.
Brand Strategy for Teams
A consultative session to help teams of up to 10 master customer service, marketing, communications, and interactions that align with your promise.
Whether it's talking points for phone calls, standards for working with vendors, or captions for posts on Facebook, your brand has an identity that should be consistent regardless of who may represent it.
As the founder, CEO, or original visionary you may have fully embodied this, but when working with multiple people across multiple departments, sometimes your message can get diluted or downright misconstrued.
In this 3-hour session, we help build on the way you have evangelized your mission by making the abstract parts of your business concrete for your employees. By the end of this course, your team will be able to articulate the problem your business solves, how you do that uniquely, and narrow your target audience to specific avatars to use when making customer-driven decisions.
Let's talk about designing a session to help your team unlock peak performance as ambassadors of your brand.
