In Between Branding and Marketing - VIA Connects Speaker Session Hosted by AJ Alston

The Genus Agency | March 16, 2024

AJ Alston at the front of the room moments before delivering her packed session at the Marshes of Glynn Public Library

Brunswick, GA – AJ Alston, Founder & Managing Partner of Alston Industries, recently delivered an insightful professional development session titled “In Between Branding and Marketing” at the VIA Connects 2024 Women’s Conference hosted at the Marshes of Glynn Public Library. The session, designed to help women entrepreneurs and business leaders build intentional brands that fuel effortless marketing and authentic networking, received overwhelmingly positive feedback from the more than 30 women who attended.

AJ’s session focused on the intersection of branding and marketing, helping attendees understand how to develop personal and business brands that resonate deeply with their target audiences. By leveraging intentional branding, attendees learned how to create a foundation for organic and sustainable marketing strategies. The session also emphasized that branding is far more than just logos and visuals—it’s about creating an authentic narrative that drives genuine connections and long-lasting loyalty and creates an environment for organic collaboration.

“I’m still floating after a phenomenal week at the conference,” said AJ Alston. “The energy in the room was incredible, and I’m so grateful to have had the chance to connect with so many dynamic women who are ready to build their brands and grow their businesses.”

The VIA Connects Women’s Conference brought together women from various industries for networking, professional growth, and inspirational discussions. AJ expressed her gratitude for the strong women who contributed to the success of the event, including Shemeka Frazier Sorrells, whose keynote deeply resonated, Anne Goodstein, who envisioned and organized the conference, and Carrie Loftstrom, who gave a memorable closing speech. 


About Alston Industries: Alston Industries is an innovative, multi-faceted company dedicated to providing high-quality services across various industries, including property management solutions, public relations, media production, and broadcasting. With a commitment to integrity, creativity, and impact, Alston Industries strives to build lasting relationships while leaving an indelible mark on the communities in which we live and serve... for generations.

For more information, please contact:
The Genus Agency
Alston Industries
Email: tga@alston.industries