Expanding Personal Brand with The Genus Agency and Brunswick Job Corps

The Genus Agency | March 22, 2024

AJ Alston with CeCe Patterson outside the Brunswick Job Corps campus

Brunswick, GA – This week, The Genus Agency had the privilege of partnering with CeCe Patterson of Brunswick Job Corps to deliver its “Between Branding and Marketing” course to the corps' Pre-90 Class. The interactive workshop focused on exploring the importance of personal branding and how future solopreneurs can effectively build and leverage professional brands to land their ideal clientele as they pursue new trades.

Led by AJ Alston from The Genus Agency, the course delved into the key practical differences between branding and marketing and empowered students to understand how a well-defined personal brand can serve as a foundation for their entrepreneurial success. The session was designed to equip participants with day-to-day tools to amplify their unique brand identity (like personal brand statements) while learning valuable go-to-market and positioning best practices.

“It was exciting to work with young, motivated students who are way ahead of the curve on the path to entrepreneurship,” said AJ Alston of The Genus Agency. 

Brunswick Job Corps continues to support students in acquiring the skills needed for successful careers, and The Genus Agency is honored to contribute to their development by sharing insights on how to tactfully self-promote and talk about their skills.

About The Genus Agency:
The Genus Agency specializes in public relations, consulting, strategic planning, growth strategy, and channel marketing, working closely with entrepreneurs, small businesses, and creatives to cultivate impactful brands and relationships thats drive success.


About Alston Industries: Alston Industries is an innovative, multi-faceted company dedicated to providing high-quality services across various industries, including property management solutions, public relations, media production, and broadcasting. With a commitment to integrity, creativity, and impact, Alston Industries strives to build lasting relationships while leaving an indelible mark on the communities in which we live and serve... for generations.

For more information, please contact:
The Genus Agency
Alston Industries
Email: tga@alston.industries